Roadfans was founded in 2017 by passionate travellers who recognized a gap in the motorhome rental market. The founders aimed to provide an innovative, customer-friendly service by offering a seamless online booking system, flexible rental periods without minimum length of stay, and 24/7 pickup and return options. They wanted to simplify the process of renting motorhomes and enhance the travel experience for their customers.
From pilot to long-term partnership
The cooperation of Roadfans and Priceff started in September 2023 with a pilot considering dynamic pricing for the fall holiday period in Germany. Everything worked well and the companies agreed on a long-term cooperation.
Planning dynamic pricing for the whole year
The next step was joined planning for 2024. This work was based on a historical analysis, Roadfans' financial targets for 2024 as well as thoughts and vision of how the pricing should work. The result was a structure and settings for dynamic pricing for the whole 2024. We defined different seasons and how the pricing should work for various motorhome types and locations.
Along the year, the settings have been adapted based on Roadfans fleet and overall development of demand. The automation handles daily price changes, and Roadfans can easily change the settings by themselves.
The results
"We are very happy how Priceff dynamic pricing works. Priceff automatically adapts prices based on demand compared to targets." Suzanne Dorok, Commercial Director at Roadfans
"Results look very good: Roadfans has gained more demand to desired time periods and good price levels during busy times, leading to an uplift of +13% in revenue per available camper." Suzanne Dorok, Commercial Director at Roadfans
"Automated demand-based pricing lets us focus on the big picture and specific exceptional situations." Suzanne Dorok, Commercial Director at Roadfans
"Priceff provides us weekly tailor-made analytics on the key KPIs per location, like utilization, average price and demand vs. target." Suzanne Dorok, Commercial Director at Roadfans
A smooth, solution-oriented cooperation
"We as Priceff are also very happy about the smooth and solution-oriented cooperation." Heikki Lummaa, Priceff CEO
"Motorhome rentals take place well in advance and we are happy to see that our solution works great both when pricing a rental 250 days or 2,5 days into the future." Heikki Lummaa, Priceff CEO
