Every coach service has its own demand pattern. Some routes fill up fast at peak travel times, others move more slowly. OnniBus.com needed pricing that reflected that difference automatically, without manually adjusting fares route by route.
One fare doesn't fit every route
A flat fare per route ignores the fact that demand for a Friday evening departure looks nothing like demand for a Tuesday morning one, even on the same line. Manually tracking that across an entire route network isn't practical at any real scale.
Fares that track real demand
Priceff's dynamic pricing system adjusts fares automatically to reflect real-time demand for each individual coach service throughout the day. Prices ease down when demand is soft and rise when a service is filling up quickly, so seats stay affordable when demand is low and capacity is priced fairly when it isn't.
"OnniBus.com aims to be the most convenient and cost-effective way to travel inter-city throughout Finland. Priceff's dynamic pricing, which reflects actual demand for each coach service, supports this effort by offering competitive prices during lower demand and better availability during higher demand. We have always put a lot of effort in pricing, enabling affordable tickets while operating a high-quality service. With Priceff, we can price more automatically reflecting the demand of each service throughout the clock," says Petteri Rantala of OnniBus.com.
Rolling out from November 2023
The rollout began in November 2023, with coverage expanding gradually across OnniBus.com's route network through spring 2024.
"Efficient pricing is key in highly competed segments, such as transportation, and we have solid evidence of our ability to help," says Heikki Lummaa, former CEO of Priceff.
What this means for coach and ferry operators
Transportation is one of the most competitive segments Priceff works in, and also one of the clearest cases for demand-based pricing: capacity for a specific departure is fixed, and once it leaves, unsold seats are gone for good. Pricing that reacts to real demand, rather than a flat fare set weeks in advance, is the difference between capturing that revenue and losing it.
