Rental Alliance's fleet spans dozens of markets under multiple brands, each with its own seasonality, demand pattern and customer mix. Their previous pricing approach lacked the flexibility to respond to real-time changes in any one of them, let alone all twenty-one at once.
The problem with pricing 21 markets separately
Demand fluctuates by country, by season and by customer segment, sometimes in opposite directions at the same time. A pricing approach that can't react in real time inevitably leaves some markets under-priced during peak demand and others over-priced during quiet spells, without anyone noticing until the numbers come in.
One pricing engine, every market
Priceff's dynamic pricing platform now runs centrally across all 21 countries, adjusting prices in real time based on demand and fleet availability at each location. The entire pricing operation, across every brand and every market, is managed by just one or two people.
Nearly a year in
Within roughly a year of partnering with Priceff, Rental Alliance saw a 12% increase in revenue per fleet capacity, alongside an overall revenue increase and, just as importantly, far greater confidence in pricing decisions across the business.
"Priceff has become a key partner in our international growth. Their solution gives us the flexibility and intelligence we need to manage prices of a diverse fleet across multiple markets," says Jolana Högerle, Commercial Management at Rental Alliance GmbH.
What's next
Rental Alliance and Priceff are now working on combining demand-based pricing with competitor benchmarking, to sharpen market insight even further as the fleet continues to grow.
