In November 2021, PakuOvelle started using Priceff's dynamic pricing across their fleet of 150 vans. Since then, revenue is up 20% and rental volume has grown 21%.
All from the same fleet, in the same markets, with the same team.
The problem with manual pricing
Before Priceff, PakuOvelle priced their vans manually. Prices were updated occasionally based on intuition and competitor observation. During busy periods, vans were rented out at prices that were too low because demand was stronger than expected. During quiet periods, prices stayed too high and vehicles sat idle.
The team knew the pricing wasn't optimal. But with dozens of van types across multiple locations, updating every combination manually was simply not feasible.
How Priceff works for van rentals
Priceff integrates directly with PakuOvelle's booking system, calculating optimal prices for every van type and location up to three months ahead, and updating them automatically once an hour based on real-time demand. The system was up and running within four weeks of getting started, and now runs autonomously with only occasional adjustments to the initial settings.
When a specific van type starts booking faster than usual, the price adjusts upward automatically. When demand is softer, prices move down to attract bookings before the rental window closes. Customers notice: some actively pick off-peak slots for the discount, while others pay a premium for the times they actually want.
"This has been fantastic! We have greatly increased market share and absolutely achieved the goals that we set when we started dynamic pricing. We now offer very affordable prices during silent hours, our revenue has increased and we also gain a higher price during peak hours," says Mikko Erkkilä, CEO of PakuOvelle.com.
A partnership, not just a vendor relationship
"Cooperating with PakuOvelle.com is a true partnership. We got the system running very quickly and have a very efficient working model together," says Heikki Lummaa, former CEO of Priceff.
The impact has been measurable across every key metric: revenue up 20%, rental volume up 21%, all without expanding the fleet or the team. The pricing was simply made to reflect what customers were actually willing to pay at any given moment.
What this means for vehicle rental operators
PakuOvelle's results are not unusual for operators who switch from manual or static pricing to real-time dynamic pricing. The revenue gap between what a fleet earns and what it could earn is often larger than operators expect, and it exists across every van type, location and day of the week simultaneously.
Closing that gap does not require more vehicles or more staff. It requires pricing that reacts to demand as it happens.
