News | November 9, 2021

Priceff Announces Sales Partnership With JCB Consulting in Nordics

Priceff has entered into a sales partnership with JCB Consulting to accelerate its expansion into Nordic markets. The collaboration pairs Priceff's automated dynamic pricing platform with JCB Consulting's deep experience in SaaS and retail sales.

Priceff has entered into a sales partnership with JCB Consulting, in Nordics. The collaboration originated from scaling Priceff's sales and will help Priceff enter Nordic markets.

JCB Consulting is a Swedish consulting company specializing in SaaS sales owned by Christian Brunberg. He has vast experience as a consultant in SAP and JDA/Blue Yonder, Oracle and RELEX.

The collaboration started in October 2021. We have jointly created a go-to-market strategy focusing on segments where autodynamic pricing can bring significant business benefits. We will initially focus on retail & e-com product pricing, home deliveries, reservation and rental providers and e-car charging. We can help wherever there is demand volatility and/or a constrained capacity.

"Priceff's dynamic pricing solution is a unique, efficient, and straightforward dynamic pricing SaaS solution, which is easy and fast to implement. It does not require complex data science projects or forecasting, as it is a real-time demand-based pricing model. Priceff's solution is 100% automated, and there is no need for manual work after implementation. The algorithm takes care of pricing 24/7, even location/store specifically. This is simply something that I have never seen before," says Christian Brunberg.

"I am excited to cooperate again with Christian, who has extensive knowledge of retail processes and various optimization software solutions. I have known Christian for years and love the way he interacts with customers providing them with professional advice and super friendly service. Nordics is a very logical market for our internationalization, with so many fast growing companies and a positive attitude towards new technologies," says Heikki Lummaa, CEO of Priceff.


Thomas Gräsbeck

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