Priceff provided one of Finland's most successful football teams with autodynamic pricing for their UEFA Conference League games in 2026. The results were remarkable, with ticket revenue increasing by 16% per game.
"Although the pilot project involved a complex pricing environment, varying customer preferences and expectations, significant media interest in the matches, and a particularly tight schedule for organising the matches, the collaboration ran seamlessly. Thanks to excellent partners, the Inter team was able to focus on its core activities: organising and marketing the matches," says Tuomas Välimäki, Development Director at FC Inter Turku.
Automatic price updates per block
One of the keys to success was that each seating block was priced separately. The more popular blocks with a better view of the pitch saw an increase in prices, while less popular blocks were significantly cheaper. This way, all customer segments were served and ticket sales were spread more evenly across blocks at the Veritas Stadium in Turku.
Rewarding the club's most loyal supporters
Under the dynamic pricing scheme, Inter's season-ticket holders received the best benefits and prices on match tickets. The aim was to reward the club's most loyal supporters at its celebratory matches. Priceff integrated with FC Inter Turku's ticket sales partner Tiketti, and the co-operation worked smoothly throughout the whole process.
What this means for live event operators
A stadium isn't one audience, it's many, each seating block with its own view, price sensitivity and demand curve. Pricing every block separately, rather than applying one price across the whole venue, is what let FC Inter Turku grow revenue and spread demand more evenly at the same time.
