Price every departure based on what demand is actually doing, not what history predicted.
Price every departure for what it's actually worth
Ferry and bus operators run on fixed schedules and finite capacity. Priceff makes sure every seat, every space and every departure generates the revenue it should — automatically, in real time.
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+200M
prices optimised since 2016 Trusted by capacity-based businesses across vehicle rentals, ferry operators, sports venues and food delivery in over 20 countries.
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+15%
average revenue uplift Our customers typically see a 15% increase in revenue within the first six months of switching to real-time dynamic pricing.
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2 weeks
average setup A consultative pricing strategy setup and lightweight integration to get you live and optimising fast.
Priceff is built for ferry and bus operators who want to
Optimise passenger tickets and vehicle spaces independently, in real time.
Capture more revenue on busy departures without adding a single sailing.
Things we handle that others don't
Staircase models only go up. We go both ways.
Traditional staircase pricing raises prices as capacity fills. But if demand is weaker than expected, the price stays high and seats go unsold. Priceff adjusts in both directions based on real demand, not a preset ladder.
RMS tells you what should happen. We adapt to what does.
Revenue management systems built on forecasting work well when demand behaves as predicted. They struggle when it doesn't. Priceff sits alongside your existing processes and handles the moments forecasts miss.
Granular pricing at the capacity class level
Most pricing tools treat a departure as a single unit. Priceff prices every capacity class independently – passenger seats, car spaces, cabins – so each one maximises its own revenue potential.
Trusted by businesses that price smarter
"We are very happy with how Priceff's dynamic pricing solution operates. The results speak for themselves: passenger numbers increased year-over-year, and we achieved a higher average ticket price, leading to a clear revenue boost."Read more
Fares that flex with real demand on every route — competitive prices when demand is low, better availability when it's not.
Read more →Higher average ticket prices and passenger growth at the same time, with fares updated automatically every day.
Read more →Revenue up 20%, rental volume up 21%. Achieved without adding a single vehicle to the fleet.
Read more →50,000+ prices updated automatically across 250 Swedish locations and 4,000+ rental vehicles.
Read more →Revenue per fleet capacity up 12% across 200 locations in 21 countries, managed centrally by 1–2 people.
Read more →Delivery volume up 21%, delivery sales up 20%. Delivery fees flex with real-time demand, automatically.
Read more →Coming soon.
Read more →Let's find out what your pricing is really worth.
In a 30-minute call, we'll show you the revenue potential hidden in your current pricing, how demand moves in your market, and what operators like you are doing differently.
Pick a time that suits you
Latest thinking on dynamic pricing

Vehicle rental operators who follow competitor prices always lose
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Why your RMS is always one step behind on busy departures
Forecasting models are built on history. When demand shifts unexpectedly, they're too slow to react. Here's what ferry and bus operators do instead.
How Kotipizza prices delivery for real demand
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