Price every departure for what it's actually worth

Ferry and bus operators run on fixed schedules and finite capacity. Priceff makes sure every seat, every space and every departure generates the revenue it should — automatically, in real time.

Ferry passengers boarding
  • +200M

    prices optimised since 2016 Trusted by capacity-based businesses across vehicle rentals, ferry operators, sports venues and food delivery in over 20 countries.

  • +15%

    average revenue uplift Our customers typically see a 15% increase in revenue within the first six months of switching to real-time dynamic pricing.

  • 2 weeks

    average setup A consultative pricing strategy setup and lightweight integration to get you live and optimising fast.

Priceff is built for ferry and bus operators who want to

Ferry terminal at sunset

Price every departure based on what demand is actually doing, not what history predicted.

Optimise passenger tickets and vehicle spaces independently, in real time.

Capture more revenue on busy departures without adding a single sailing.

Ferry and bus industry insights

Maximise more revenue from every departure

Get the free guide →

Things we handle that others don't

Ferries docked at sunset

Staircase models only go up. We go both ways.

Traditional staircase pricing raises prices as capacity fills. But if demand is weaker than expected, the price stays high and seats go unsold. Priceff adjusts in both directions based on real demand, not a preset ladder.

RMS tells you what should happen. We adapt to what does.

Revenue management systems built on forecasting work well when demand behaves as predicted. They struggle when it doesn't. Priceff sits alongside your existing processes and handles the moments forecasts miss.

Granular pricing at the capacity class level

Most pricing tools treat a departure as a single unit. Priceff prices every capacity class independently – passenger seats, car spaces, cabins – so each one maximises its own revenue potential.

Trusted by businesses that price smarter

Ferry and bus tickets
"We are very happy with how Priceff's dynamic pricing solution operates. The results speak for themselves: passenger numbers increased year-over-year, and we achieved a higher average ticket price, leading to a clear revenue boost."

Stefan Nordlund, Sales Manager at Eckerö Line

Read more
Cars boarding a ferry
Ferry & Bus — OnniBus.com

Fares that flex with real demand on every route — competitive prices when demand is low, better availability when it's not.

Read more →
Ferry & Bus — Eckerö Line

Higher average ticket prices and passenger growth at the same time, with fares updated automatically every day.

Read more →
Vehicle Rentals — PakuOvelle

Revenue up 20%, rental volume up 21%. Achieved without adding a single vehicle to the fleet.

Read more →
Vehicle Rentals — Circle K

50,000+ prices updated automatically across 250 Swedish locations and 4,000+ rental vehicles.

Read more →
Vehicle Rentals — Rental Alliance

Revenue per fleet capacity up 12% across 200 locations in 21 countries, managed centrally by 1–2 people.

Read more →
Food Delivery — Kotipizza

Delivery volume up 21%, delivery sales up 20%. Delivery fees flex with real-time demand, automatically.

Read more →
Live event operators — FC Inter Turku

Coming soon.

Read more →
Book a demo

Let's find out what your pricing is really worth.

In a 30-minute call, we'll show you the revenue potential hidden in your current pricing, how demand moves in your market, and what operators like you are doing differently.

Pick a time that suits you
Book a demo with Priceff